About

We create living brands that are present and participatory. Interesting and interested. Engaged and responsive. Defining culture that drives capital for our clients.

Y&R’s BrandAsset® Valuator (BAV®) is the world’s leading quantitative study of brands and consumers.

As the largest database of brand perceptions, BAV represents over 56,000 brands across 75 metrics, 51 countries and more than 1.2 million respondents.

For 23 years, BAV has monitored the brand data points that matter to offer unique insights into how brands create momentum, drive consumer passion and become part of an evolving cultural marketplace.

Our Practices

Inspire Change

Social purpose strategy and partnerships for non-profits and brands

Technology & Business

Integrated b-to-b and b-to-c communications solutions for complex technical products and services

Healthcare

Full-service expertise across pharmaceutical and healthcare sectors

If data gives the facts, eXploring helps construct the story.

eXploring is our proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.

Global Boutique

Y&R operates as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that transcend borders. United by a global infrastructure and common tools and technology, our clients have access to people and resources from across our worldwide network of 189 offices in 93 countries.

Explore our locations

Innovation is deeply ingrained in Y&R’s culture.

To deliver better brand stories, we are always in pursuit of partners who can elevate brand storytelling and experiences. Y&R’s global innovation incubator offers office space, resources and relationships to interesting companies and idea generators with zero equity fees.

Apply Now

Y&R’s BrandAsset® Valuator (BAV®) is the world’s leading quantitative study of brands and consumers.

As the largest database of brand perceptions, BAV represents over 56,000 brands across 75 metrics, 51 countries and more than 1.2 million respondents.

For 23 years, BAV has monitored the brand data points that matter to offer unique insights into how brands create momentum, drive consumer passion and become part of an evolving cultural marketplace.

Our Practices

Inspire Change

Social purpose strategy and partnerships for non-profits and brands

Technology & Business

Integrated b-to-b and b-to-c communications solutions for complex technical products and services

Healthcare

Full-service expertise across pharmaceutical and healthcare sectors

If data gives the facts, eXploring helps construct the story.

eXploring is our proprietary approach to insights through cultural immersion. It takes research from behind the focus group mirror and out into the world to find the simple human truths that connect brands and people.

Global Boutique

Y&R operates as a Global Boutique, connecting deep insights from local business needs and consumers with strategies and objectives that transcend borders. United by a global infrastructure and common tools and technology, our clients have access to people and resources from across our worldwide network of 189 offices in 93 countries.

Explore our locations

Innovation is deeply ingrained in Y&R’s culture.

To deliver better brand stories, we are always in pursuit of partners who can elevate brand storytelling and experiences. Y&R’s global innovation incubator offers office space, resources and relationships to interesting companies and idea generators with zero equity fees.

Apply Now

David Sable

David Sable

Global Chief Executive Officer

Sandy Thompson

Sandy Thompson

Global Planning Director

Tony Granger

Tony Granger

Global Chief Creative Officer

David Patton

David Patton

Global President

Janet Markwick

Janet Markwick

Global EVP, Commercial Operations and Productions

William J. Manfredi

William J. Manfredi

EVP, Global Talent Management

Aviva Ebstein

Aviva Ebstein

Global Chief Communications Officer

JJ Schmuckler

JJ Schmuckler

Global Chief Marketing Officer

Peter Law-Gisiko

Peter Law-Gisiko

Chief Financial Officer

Shelley Diamond

Shelley Diamond

Chief Client Officer

Joe Rivas

Joe Rivas

President, Technology and Business

Howard Courtemanche

Howard Courtemanche

President, Health

Belle Frank

Belle Frank

Chief Strategy Officer Young & Rubicam, Health Practice

Allison Pearce

Allison Pearce

Global Manager of Creative Connection

Alexis Gianoulis

Alexis Gianoulis

Global Creative Recruiter

Michael Sussman

Michael Sussman

CEO, BAV Group

Y&R is part of the WPP Global Group of companies