George Patterson Y&R Melbourne

Website: http://www.gpyr.com.au

Phone: 61(3)9287 1200

Location:
Level 2, 182 Collins Street
Melbourne, VIC 3000 Australia


CCO/ECD GPY&R Melbourne

Ben Coulson is the Executive Creative Director of the iconic Australian Advertising agency, George Patterson Y&R.

GPY&R has just been crowned 2010 Australian Agency of the Year by Adnews.


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Created by GPY&R Melbourne.


Big results merit big awards. Following a year of inventive creative work and substantial organic growth, George Patterson Y&R Melbourne is named Adnews’ Agency of the Year.


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Drawing is essentially making marks with meaning. It is the most powerful way to generate creativity.


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Spending heavily on bars and restaurants has always been more about showing society the extent of prosperity, rather than exercising real socialising.


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Marketers are successful in raising brand awareness in the real world. The resultant awareness puts brands on top of consumer minds, leading to purchase. Money is made.


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Why is Lady Gaga becoming bigger than Madonna and Michael Jackson – because, it’s not just about music today.


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It is human nature that our mind is naturally biased. Our hidden repertoire of biases seduce us into acting irrationally in a variety of common situations.


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