Australia’s The Campaign Palace and Y&R form creative powerhouse in Asia
Y&R announces the launch of boutique sister agency The Campaign Palace in Jakarta, Indonesia to further strengthen its integrated offering to clients across Asia. With a worldwide reputation for creating visually stunning and impactful campaigns, this is the first office to be opened in Asia by the award-winning Australian creative agency as part of their expansion plans in the region.
The Campaign Palace launches in Jakarta at an exciting time for Y&R in Indonesia. The Indonesia agency is on a creative high, with recent international award wins and last year winning the country’s first ever Gold Lion at Cannes. The recent appointment of Asia’s top three ranked creative Kevin Le is testament to Y&R’s continued commitment to innovative creativity.
The Campaign Palace will be led by Andrew Dowling & Kevin Le, CEO and ECD of Y&R Jakarta respectively and jointly managed by General Manager Adam Lau and Creative Director, Adi ‘Didot’ Prihadi. They will report into Mark Mackay, Chair of the Palace Group. The agency will be responsible for all creative activity for leading Indonesian health foods company, Kalbe Nutritionals, as its anchor client in Jakarta.
The Campaign Palace currently has offices in Melbourne and Sydney and has been responsible for some of Australia’s best known and most effective creative campaigns for over 35 years for clients including Panasonic Australia, Target and Bayer. The agency will join the roster of Y&R Group agencies already with a presence in Indonesia including Y&R, Landor, Wunderman, Burson-Marsteller and Cohn & Wolfe.
Commenting on the announcement, David Sable, Global CEO, Y&R said, “This is an exciting and important moment for all of us. The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.”
Mark Mackay, Chair of the Palace Group, said, “We have a long-held ambition to migrate The Campaign Palace into new markets. I am delighted to see this ambition become a reality. Jakarta will be our first in a southern hemisphere Palace network.”
Andrew Dowling, CEO, Y&R Jakarta said, “The launch of The Campaign Palace in Indonesia is an exciting addition to the Y&R Group offering, along with the industry as a whole. I grew up admiring The Campaign Palace and their approach to creativity which helped to create and define some of Australia’s leading brands.”
