Chris Harrison of Young & Rubicam Brands Africa on IPOs
09.08.2011
Chris Harrison, Chairman of Young & Rubicam Brands Africa is a regular thought leader in Africa’s media. This week, Chris writes for The Citizen, Tanzania’s leading daily newspaper. He shines some light on some communications truths in the complex world of Africa’s Investor Relations “In IPOs, it’s the buyers who matter.”
Have a read, learn more about the environment in Africa and some of the universal truths of communicating with consumers.
