David Sable's "lessons from Netflix"
10.28.2011
What’s the value of listening to your customers? I mean, really listening.
Or let me ask the converse question — what’s the risk of not listening to them?
Just ask Netflix.
Netflix, for those of you outside of the U.S., is the innovative company that transformed home entertainment by offering DVD movie rentals through the mail. They listened to people so closely and were so on the mark that they deftly killed the video rental store business. Then they listened to their customers again, and upped their offering by streaming movies as part of everyone’s subscription.
Read the full post at Campaign.
