Doug Sweeny
President of Y&R California
Doug took the reigns of Y&R California partnering with Joe Kayser in the Spring of 2011. Prior to joining Y&R, Doug led Marketing for the iconic Levi’s brand since ’07. He led the revitalization of the global brand strategy, positioning, digital/social and internal culture. Doug launched the Go Forth marketing campaign in the Americas, which has driven sales and market share to the highest growth rate Levi's has had in over a decade and launched it globally in 2011.
Prior to Levi’s, Doug was the Managing Director of TBWA\Chiat\Day’s San Francisco office and ran the global business for adidas under the umbrella of “Impossible is Nothing”. Before Chiat\Day, he was the VP Account Director leading the Saturn “Different Kind of Company. A Different Kind of Car” and EV1 campaigns at Hal Riney & Partners.
