Eduardo Grisolle
General Manager, Y&R Lima
Eduardo became the general manager of Y&R approximately 5 years ago at 32 years of age with an important challenge before him: To make Y&R Peru economically healthy, change its damaged reputation and bring up its creative product drastically.
At present, Y&R Peru has doubled its revenue and its margin grew 10 times since 2005 and is now considered the Best Peruvian Creative Agency by the Peruvian Association of Publicity Agencies. The same opinion is shared by El Ojo de Iberoamerica. Y&R Peru is also ranked #25 in the 2010 Hispano-American creative ranking. Additionally, it won its first 2 Cannes Lions and several more International and local awards.
Before taking this responsibility, Eduardo worked as Director of planning and customer service in Y&R going also through the process of opening the Adhoc agency, dedicated specially in attending Telefonica Movistar, being responsible for this operation for 2 years.
Eduardo joined Y&R 11 years ago as an account executive, and previously to this he worked 7 years for McCann Erickson where he started taking cassettes to the TV channels and ended up directing important national and international clients.
