Mark & Spencer Partners with Britain’s Got Talent to Promote Childrenswear Line
04.26.2011
RKCR/Y&R London has created a new campaign where parents will have an opportunity to showcase their children’s best talents. 60-second videos can be uploaded to a special Mark & Spencer microsite and selected clips will be featured on Britain’s Got Talent website and YouTube channel.
In cooperation with Britain’s ITV, the campaign also includes TV, press and in-store promotions that inspires children to “Do Your Thing.”
For more information take a look at MarketingWeek’s coverage.
