Nassib Boueri
CEO, Y&R Middle East & Africa
Nassib Boueri is the CEO of Y&R Middle East & Africa.
Prior to taking the reigns of Y&R in the region, Nassib was the Managing Director for Wunderman Middle East where he helped position Wunderman as the leader in its category across the region.
Soon after assuming his responsibility at Y&R, Nassib focused on driving growth and elevating the quality of client relationships. Y&R, besides being awarded ‘Agency of the year’ in 2011 was also recognized as the ‘Network of the year’ at the Dubai International Advertising Festival (Lynx).
With over 20 years of experience across the Middle East & Africa, Nassib’s professional track record is punctuated with effective thinking that drives results. He has a region-wide reputation for an uncompromisingly positive leadership style and ability to build relationships that add value.
As a Vice President of the International Advertising Association (IAA) in the UAE chapter, Nassib is committed to development of the industry across the region.
He’s passionate about a good challenge and good chocolate.
