Sears: Craftsman Music Experiment
Inspired by the sounds of tools coupled with an effort to reach a younger audience, Y&R Chicago teamed up with musician, composer and mixed-media artist Kutiman (whose ThruYOU digital music video project was named one of Time Magazine’s 50 best inventions of 2009) to collaborate on an online experience. The result is the Craftsman Music Experiment, a piece that proves you can build an inspired digital composition using only Craftsman tools.
