Shahir Zag
Chief Creative Officer, Y&R Middle East & North Africa
Shahir spent the first four years of his advertising life at two creative hot shops in Mumbai. He moved to Y&R Dubai in 1997 and has been instrumental in turning the creative spotlight on to the Middle East.
In 2006, he was promoted to ECD and since then the agency has become the most creatively successful in the region with award-winning work for Harvey Nichols, Colgate, Land Rover and LG.
In 2010, he was promoted to CCO of Y&R Middle East and North Africa and tasked with improving the creative product of 14 offices. He was also appointed as a core member of Tony Granger's global creative board. Shahir's writing, design and art direction have won trophies at Andy, Art Director's Club, One Show, Cannes Lions, Clios, New York Festivals, EPICA, Loeries, London International and Dubai Lynx. His work has featured in the annuals of D&AD and Communication Arts. Shahir has also served on the jury at the Loeries and New York Festivals. He is a founding member of the region's first creative club.
