Tony Granger
Global Chief Creative Officer
Tony joined Y&R in May 2008. He believes in the magic of ideas, the possibility of their reach and their power to generate change. This belief is at the heart of his ability to transform agencies and brands. He champions ideas that build relationships, and content that incites consumers to engage in new experiences.
In his three years at Y&R, Tony has led a creative renaissance — attracting some of the best talent in the business and building a global creative community, unified by a digital infrastructure, that allows our clients to tap into the best people for their brand, no matter where they are in the world.
As a result, the agency is gaining strong industry recognition. Since Tony’s arrival, the agency moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, N.Y. Festivals, London International Awards and EPICA. Y&R began 2011 with Agency and Network of the Year at the Dubai Lynx Awards 2011 and Network of the Year at the Art Directors Club, for the second consecutive year.
Before coming to Y&R, Tony spent five years at Saatchi & Saatchi. He started as Chief Creative Officer of the storied office in London and in 2004 transferred to New York to lead the headquarter office. There he restored the agency’s focus on creativity, driving new business and helping clients vitalize their brands by developing breakthrough communications. Under Tony’s leadership, Saatchi produced iconic, innovative work for JC Penney, Wendy’s, Procter & Gamble and General Mills and in 2007, became the International Agency of the Year at both the Cannes and the Clio Awards. It was also ranked the #2 agency worldwide by the prestigious Gunn Report.
Prior to Saatchi, Tony led a similar creative renaissance at Bozell New York, where they achieved the highest creative standards and memorable work for The New York Times, Bank of America, Datek, Fujitsu and Got Milk?
Tony’s career began in his native South Africa, where he led TBWA/Hunt Lascaris, a shop of proud heritage and creative pedigree. There he was recognized for iconic campaigns for clients including Bic Pens, Seychelles Tourism, Land Rover and BMW.
To date, he’s won more than 50 Cannes Lions, upwards of 1,000 industry awards and has served as president of several international advertising juries. Tony is proudest to have led top creative agencies, and worked with the world’s most sought after clients on some of the most recognized and influential global brands. He is fanatically focused on the future.
