Xbox 360: Need for Speed
In South Africa, sometimes drivers can't resist putting the pedal to the metal. With an abundance of speeding motorist on their roads, Y&R Johannesburg saw an opportunity to promote Xbox 360's racing game, "Need for Speed." Along heavy traffic routes, banners were set up where traffic cameras take pictures of offenders breaking the speed limit. When people received their traffic fine by post to their homes, they also saw a friendly ad in the background, reminding them they can drive as fast as they like with Xbox's racing games, without ever paying a fine!
