Y&R Dubai Named World’s Third Most Creative Agency
Y&R Dubai has been named one of the world’s top creative agencies for 2011. The Middle East agency placed third in the ranking by the annual Big Won Report.
Y&R Dubai’s chief creative officer, Shahir Zag, was also ranked the top art director and copywriter by the independent report – the highest position ever for a regional creative.
According to Campaign Middle East “the agency’s performance is largely thanks to the success of its ‘Accessories Required’ campaign for Harvey Nichols, which was the world’s 17th most awarded campaign across all media in 2011 and the second most successful print campaign. Y&R Dubai is also listed as the number one agency for outdoor and the second placed creative shop for print.”
Last year, Y&R Dubai was named agency and network of the year at the Dubai Lynx International Advertising Festival, as well as winning the most awards in the history of the region at Cannes.
“One more time the Dubai office has made history in our region,” said Y&R Middle East and Africa CEO Nassib Boueri. “We are all really very proud of this achievement and of the great work that continues to be produced by Shahir and his team "
