Y&R NY and VML Launch a New Campaign for the U.S. Olympic Committee
08.18.2011
“The team behind the team,” the new tagline, best answers and exemplifies the need and emotions that the USOC came looking for from Y&R:
“We actually have a fundamental business problem to solve,” said Lisa Baird, the USOC’s chief marketing officer. “Not a lot of Americans realize that the United States Olympic and Paralympic teams are almost entirely funded by donors, sponsors and private contributions. What we were looking for were connections where Americans actually feel connected to the success and the dream of the Olympic and Paralympic athletes.”
Read more about the campaign and watch the first video of the campaign here.
