Y&R Takes Top Honours at 2011 Epica Awards
Y&R won top honours at this year’s Epica Awards, winning a total of 20 awards – including one Grand Prix.
Y&R offices in London, Switzerland, Prague, Paris, Tel Aviv, Italy and Dubai took home three Gold, seven Silver and nine Bronze awards.
RKCR/Y&R London’s "Passport Stamps” ad for Land Rover won the Grand Prix.
The Epica website explains: “The Land Rover Defender is a vehicle that can tackle almost anything. Used in the most demanding situations around the world the Defender is as tough as they come. To promote this RKCR/Y&R have launched a new press campaign in targeted media. The ads are expertly crafted collages, featuring passport stamps that are built up in the shape of the vehicle. The suggestion is that the Defender is ready for your next adventure, no matter how challenging the environment in which you take it.”
Now in its 25th year, the Epica Awards aim to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region.
