Y&RNY Names Rick Liebling Creative Culturalist
NEW YORK, November 1, 2011 — Jim Elliott, Chief Creative Officer of Y&R New York announced today that Rick Liebling has been appointed as the office’s Creative Culturalist, a new position at the agency. Liebling will join the agency on November 1st and work closely with Elliott on both existing clients and new business opportunities.
Prior to joining Y&R Advertising, Liebling held the position of Director of Digital Strategy with Coyne PR, providing client counsel and working with accounts teams on a variety of top brands, including Burger King and General Mills.
“We’re excited about the addition of Rick in this new and innovative position. His unique perspective on culture, the thought leadership he has demonstrated in the social media and marketing communities and his experience shaping engaging and creative programs for global brands is a great addition to the roster of talent we are assembling here,” said Jim Elliott, Chief Creative Officer, Y&R New York. “As we continue to evolve the offerings and services we provide to our clients, we knew adding someone such as Rick would be critical to that plan.”
“In the role of Creative Culturalist, I hope to provide our clients with greater context and understanding of how people are creating and participating in culture,” said Rick Liebling. “I see it as an evolving role that will change based on the needs of each client and how my experience can complement the talented collection of professionals here at Y&R,” he added.
Prior to Coyne, Rick held the position of Sr. Social Media Planner at Dare, where he worked on the Sony Ericsson account; and at Taylor where as Global Director of Client Services he led initiatives for brands such as MasterCard, Guinness, Gillette, Johnnie Walker, Yahoo!, P&G and Allstate.
Rick was featured in Grant McCracken’s 2009 book, Chief Culture Officer, and was also a contributing author to Age of Conversation 3. In addition to his blog, www.RickLiebling.com, where he writes about culture and brands, he is a frequent contributor to a variety of online publications including Mashable and Social Media Today. He’s spoken at the CLIOs, SXSW, Social Media World Forum and the Blogs with Balls sports conference. Rick lives in Westfield, NJ with his wife and two sons.
