At Y&R, people come first. In fact, they are everything.
Because people are the heart and soul of our business, we look for those who fit our DNA, understand our culture, and bring something to it. People who have fire in their belly and fun in their heart. People who are self-starters. People who get the concept of “team.” People who have a love of learning, a desire to share what they know and the wisdom to feed their curiosity.
But for all that we ask of our people, we believe in giving back even more. By making it our responsibility to make people better. By helping them unleash their passion, harness their talents and follow their dreams.
Y&R’s commitment to people is demonstrated through long-term career planning, timely evaluations, constant training and opportunities, as well as reward for success. Our open culture means that junior and senior people tackle challenges side-by-side and learn from each other.This is why Y&R’s people have a phenomenal respect for each other, loyalty to our clients and a love of the agency that makes what they do not simply a career, but a calling.
"Creative Thinking for Today's Problem Solvers" with Belle Frank, EVP, Director of Strategy and Research, Y&R New York
The world demands we work faster than ever. And so the pressure is on to be both disciplined AND creative simultaneously. Yet we often go into a meeting looking for a new solution and leave without one. In this workshop you will learn proven creative thinking techniques that can help you develop new ideas. You will practice by applying them to a real problem facing our world today. Working in teams, you will develop innovative ways to solve a challenge businesses struggle with. And walk away with tactics you can use to drive more innovative thinking in the work you do everyday.
"Road to Revival: Paths to Rebuilding Your Brand" with Michael Sussman, President of BAV Worldwide
Why didn't Nintendo fade away like Atari? Why didn’t Ford fold like Oldsmobile? How did Domino’s recover from public backlash? According to Y&R’s BrandAsset Valuator® (BAV®) data, trust in brands has declined and brands have become 200% more redundant in the past 20 years. Most people wouldn’t care if 73% of brands vanished. Consumers are offered innovative brands, such as Netflix, while old household names, like Blockbuster, die. How can brands that have lost the consumer’s heart (and wallet) regain loyalty and make a comeback? We dug into 22 years of brand equity data and have uncovered several distinct paths to brand revival. Come see which road to recovery is right for your brand!
"Future Shop: How IoT Will Totally Transform Retail" with Jon Bird, Managing Director, Labstore; David Roth, CEO, WPP's The Store EMEA and Asia
The Internet of Things (IoT) is not just the Next Big Thing in retail. It will change everything. Salespeople will be scarily intuitive. Bricks & mortar stores will be as smart as the web. Packaging will take on a life of its own. Shoppers, retailers & brands will be instantly and intelligently linked. All points on the path to purchase will be connected & impacted. With input from Intel & tech labs around the world, this presentation covers the big IoT innovations on their way. From super smart shelving & intelligent ink packaging to products that reorder themselves, you'll learn what’s to come & how best to retail to the "customer of one" in a hyper-personal, always-on environment.
"Creating a Vision for Disruption in the Mobile Era" with Mike Lundgren, VML Using the coming age of sensors, wearables and data as a backdrop for a discussion about creating a vision for disruption in the mobile era.
"5 Misconceptions on Millennials and Shopping" with Zachary Kraemer and Brin Snelling, Y&R Labstore
Millennials are frequently misconceived as lazy, impatient, self-centered, unengaged, cheap and maybe even ‘@$$h0les.’ As two 20-some year old Millennials, we’re here to tell you that while we aren’t any of those misconceived terms, we are EXTREMELY different than any other demographic. When it comes to shopping we’ve learned to buy in different ways, with a digital-first mentality. After speaking to 100 of our millennial counterparts around the globe, we’ve taken those 5 common millennial misconceptions listed above and turned them on their head, to give you an inside view as to how millennials shop today. Delivered to you by two lazy, impatient, self-centered, unengaged, cheap millennials
"On Fleek, Or Whatever the Kids Are Saying" with Chad Martin, VML; Brooke Skinner, Twitter
Real-time marketing got you trippin’, bae? Today’s social media landscape provides many opportunities for brands to tap into pop culture trends and conversations. But, you don't always have to talk the talk to walk the walk in social media. Learn how brands can be relevant and on strategy while still staying on top of pop culture without sounding phony. We'll discuss and examine examples of both the good and the bad.
"Hyper Charrette: A New Method for Rapid Prototyping" with Frank Jurden, VML; Eric Looney, VML Discover a new approach to rapid ideation — Hyper Charrette provides speed-to-solution results while preserving design integrity.
"Opting Out: Why Women Leave STEM Careers" with Heather Physioc, VML; Michele Kocen, ARES; Rachael Arnold, Dealer.com
Women are falling out of higher education and careers in STEM (science, technology, engineering and mathematics) at an alarming rate compared to their male counterparts. This panel will address head on these obstacles to achieving gender diversity in STEM fields, and discuss ways to overcome and bring more women into these crucial fields.
"Forget China - Why Indonesia's The Next Tech Tiger" with Piotr Jakubowski, VML; Hanifa Ambadar, Female Daily Network; Nanda Ivens, Mirum Agency; Ben Soebiakto - Octovate Group, XM Gravity, Fimela.com, KapanLagi Networks
From the challenges of internet connectivity, payments and transactions all the way to the lack of an organized address, swing by to hear the trials and tribulations first hand from both an Indonesian and an expatriate perspective. A great chance to learn more about the future tiger of Asia.
"Building the Perfect Country" with John Gerzema and Anna Blender, BAV Consulting; Ido Aharoni, State of Israel; Helle Thorning-Schmidt, Country of Denmark
What if we could take the best attributes of each nation and put them all together? What would the 'ideal country' look like? Looking at a new study with Wharton and U.S. News, we’ll link perceptions to GDP, and our expert panel will unpack the data and build the composite picture of the perfect nation.
"Les Miserables: An Uber Dilemma?" with John Gerzema, BAV Consulting; Brian Kelly, US News & World Report; Deborah Bothun, PricewaterhouseCoopers; Douglas Atkin, Airbnb
The sharing economy is now an economic force. Yet, is all this sharing creating prosperity? Recent French Uber protests raise the question: is there a 'social burn rate’? Looking at a new study with Wharton and U.S. News, our expert panel will explore sharing and its role in fostering social progress as well as profits.
"The Sky is Falling: The Economic Cycle And You" with Michael Cole, Y&R Brands - Team BAC
In the marketing world, we are constantly looking for trends to explain consumer behavior. But we might be overlooking the biggest trend of all - the economic cycle. What if this cycle is the macro-trend that explains changes in brand value, changes in innovation, and changes in customer values?