Creativity + Innovation = New User Experience. The core of our business is telling a great story about a brand — creativity — and innovation, which drives it through the right channel.

In today’s world, the pace of change creates huge opportunities for continuous innovation. We actively seek out people who can add value to our thinking, to our clients, and to our capabilities. The Spark Plug is a program that offers office space to interesting start-ups and idea generators that have some track record and lots more promise. We give them a place to do their thing — chase their ideas, find great new artists, the next great script, invent an app, etc. And we get much more in return — new ways of thinking, an introduction to innovative technologies, opportunities to forge productive new partnerships — all of which gives our clients the innovation so critical to engaging consumers and delivering results.

We currently have 10 offices that host Spark Plug programs and 20 companies involved around the world. And the program continues to expand, both on the ground and virtually.

Here are a few of our Spark Plug members:

• [12]
• [13]
• [14]

Y&R partnered with Interlude to produce an interactive holiday experience [15]!

Spark Plug Hubs

• New York [16]
• Singapore [17]
• California [18]
• Tel Aviv [19]
• Chicago [20]
• Kansas City [21]
• Mexico City [22]
• Sao Paulo [23]
• Paris [24]
• London [25]