BAV

Young & Rubicam is 6,500 people in 186 offices in 90 countries, all on a mission to Resist the Usual for our clients.


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Michael Sussman
Global Director Of Analytic Insights and Strategy
Y&R New York

In today’s economic environment, marketers are aggressively trying to reinforce a sense of value in their brands. Cheap is chic, coupon cutting is in vogue, and conspicuous consumption is out.


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