Jan 01, 2018
Y&R Chief Strategy Officer for Asia, Hari Ramanathan, has been named Asia-Pacific Strategic Brand Planner of the Year in Campaign Asia’s Agency of the Year Awards (AOTY) 2017, for the second year running.
Hari is the only planner in the history of AOTY to have won the award twice, and the only WPP planner to have ever won or been shortlisted for the the Asia-Pacific Strategy Planner of The Year award.
Hari, who oversees 22 Y&R offices in 15 countries in Asia, leading more than 50 planners, defines his job as being a ‘catalyst for excellence,’ with a laser focus on creating work that drives business results for clients and their brands.
He believes that people are the ultimate evidence of leadership, and at a time when the search for planners starts outside Asia, has made it his mission to cultivate local talent into leadership roles, with 20 of the 22 offices now boasting local planning leads.
Hari’s contributions have been instrumental in the growth of the Y&R network in Asia, and its positioning as a creative leader in the market.
Having started his career as an art director, Ramanathan's love for advertising allowed him to extend his boundaries, finally leading him into strategy. During his 23-year career he has been awarded many accolades, including creative awards such as One Show Pencils, as well as commendations at Cannes and Effie Golds, among others.
His colleagues describe his approach with many words, but ‘smart’ and ‘human’ are always among them.
Commenting on his award, Hari said: “It’s an honour to have been awarded the title of Asia-Pacific Strategic Brand Planner of the Year for second year running, however this would not have been possible without hard work and dedication of the amazing teams I have the pleasure of working with, across markets and disciplines in Asia.
“This, then should be considered a win for team Y&R Asia, as we work to deliver excellent business results for our clients, time and time again.”