The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online digital advertising. The submission included the film for “Brother Dominic” which launched on January 4th as a :60 on broadcast TV and online platforms, followed by a :30 cut down that ran on TV, Connected TV and Business sites in January/February. Custom units incorporating the :30 film were also created through media partnerships with Quartz and Bloomberg. And all traffic was delivered to the integrated Xerox.com landing page experience.
This recognition reflects on the power of the Brother Dominic film, and the relevance of the messages it delivers about how Xerox is “innovating the way the world communicates, connects and works,” as well as the momentum and impact delivered by an integrated campaign.
Thank you to the Xerox advertising and digital marketing team, and our Y&R and MEC agency partners for your brilliance and hard work. Congratulations to all!