SXSW Takeaways 2017

Mar 17, 2017

Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. 

Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. 

Here are Y&R's key takeaways from SXSW 2017:

Image via Jisc and Matt Lincoln.