Y&R Wins at 2017 Effie Awards Across Global Network

Oct 29, 2017

 

The Effie Awards are marketing communications awards given yearly by Effie Worldwide to honor the most effective ideas around the globe. 


This year, Y&R is proud to celebrate a total of 41 Effies including three Grand Effies, 9 Gold, 16 Silver and 13 Bronze Effies across our global network. The three Grand Effies were awarded in the North America Effies, Effies Peru and LATAM Effies for Y&R New Zealand's Burger King "McWhopper" campaign, Y&R Lima's Cristal “De Vuelta Al Barrio” campaign and Prolam Y&R Santiago's Moviestar “Preplan” campaign, respectively. 

Congratulations to all winners! View our highlights below. More awards will be added through December.

 

GRAND EFFIE
Effie North America
Y&R New Zealand – Burger King “The McWhopper Proposal”          

GRAND EFFIE: BEBIDAS
Effie Peru
Y&R Lima – Cristal “De Vuelta Al Barrio”

 

 

GRAND EFFIE: NEW PRODUCTS AND SERVICES
LATAM Effie         
Prolam Y&R Santiago – Movistar “Preplan”      


GOLD: OTHER PRODUCTS
Effie Brazil        
Y&R Sao Paulo - BIC Brasil “Segrado/ The Secret”
 

GOLD: TELECOMMUNICATION
Effie Turkey
Y&R Istanbul – Vodafone “Salla Gitsin Salla Dolsun”

GOLD: RELANZAMIENTOS & BEBIDAS 
Effie Peru
Y&R Lima – Cristal “De Vuelta Al Barrio” 

GOLD: EXITO SOSTENIDO
Effie Chile
Prolam Y&R Chile – Movistar “#MODOFUTBOL”  

GOLD: TELECOM
Effie Chile
Prolam Y&R Chile – Movistar “Copa Confederaciones”                       

GOLD: LANZAMIENTOS
Effie Chile
Prolam Y&R Chile – Movistar “Movistar One”      

GOLD: RESTAURANT
Effie North America 2017               
Y&R New Zealand – Burger King “The McWhopper Proposal”                

          

SILVER: ESPECIAIS - DAVID E GOLIAS
Effie Brazil            
Y&R Sao Paulo – TNT “#Podevir - Uma Dose De Resistencia”             

SILVER: ENGAGEMENT/FIDELIZACION & INSTITUCIONAL/CORPORATIVO
Effie Chile 
Prolam Y&R Chile – Movistar “Copa Confederaciones”     

SILVER: LANZAMIENTO DE PRODUCTOS
Effie Ecuador      
Rivas Y&R Ecuador – Biri Biri “Lanzamiento De Productos Biri Biri”              

SILVER: ELECTRONIC PRODUCTS
Effie Turkey
Y&R Istanbul - Arçelik “Dünyada Teknolojinin Dili Arçelik”              
 

SILVER: PROMOCION DE PRODUCTOS
Effie Peru
Y&R Lima – Cristal “Levantachelas”

SILVER: ALIMENTOS
Effie Uruguay
Y&R Montevideo – Merienda Sote “Voy en Scroll”          
 

SILVER: DURABLE GOODS, SMALL HOME APPLIANCES, GLASSWARE, GAMES
Effie Turkey        
Y&R Istanbul – Karaca “Karaca'dan İncinin Hikayesi”

SILVER: BANK AND CARD PAYMENT SYSTEMS 
Effie Turkey
Y&R Istanbul – Odeabank “Bir milim bile gidemeyenlere Bank'o Atlas”

SILVER: TELECOMMUNICATION 
Effie Turkey              
Y&R Istanbul –  Vodafone “4 Bucak G”

SILVER: INTERNET Y TELECOM
Effie Peru
Y&R Lima – Movistar “Mision Rebelde Movistar”

SILVER: BEBIDAS ALCOHOLICAS
Effie Uruguay      
Y&R Montevideo – Santa Teresa/Vinos de Mesa “19 Copas”             

SILVER: CARPE DIEM-PRODUCTS
Effie North America 2017
Y&R New Zealand – Burger King “The McWhopper Proposal”         

SILVER: PROMOCIONES
Effie Chile
Prolam Y&R Chile – Banco de Chil "Llena tu avion"
 

SILVER: PRODUCTOS
Effie Chile         
Prolam Y&R Chile – Movistar “Preplan”  

BRONZE                                   
Effie London       
Y&R London – The Royal British Legion “The Story Behind The Poppy”                       


BRONZE: ENGAGEMENT/FIDELIZACION
Effie Chile
Prolam Y&R Chile – Unimarc “Lanzamiento Club Ahorro Unimarc”              
            

BRONZE: BIEN PUBLICO Y RESPONSABILIDAD SOCIAL EMPRESARIAL
Effie Uruguay      
Y&R Montevideo – Prevencion de accidents “La Vida No Es Un Juego”           
     

BRONZE: LOW BUDGET
LATAM Effie         
Y&R Sao Paulo – BIC Brasil “Segrado/ The Secret”                                   
          

BRONZE: TELECOMMUNICATION
Effie Turkey   
Y&R Istanbul –  Vodafone “Yurt Dışında Başkasına Muhtaç Olmayın”

BRONZE: B2B MARKETING
Effie Turkey
Y&R Istanbul – Vodafone “Vodafone İş Ortağım'dan "H2H (human to human)" Yaklaşımı” 

BRONZE: ESPECIAL/ESTACIONALES
Effie Uruguay      
Y&R Montevideo –  Uruguay Natural “Temporada Argentinos”      

BRONZE: ALIMENTOS
Effie Uruguay      
Y&R Montevideo – Ricardito “Uruguayo de Corazon”    

BRONZE: EXTENSIONES DE LINEA
Effie Chile
Prolam Y&R Chile – Banco de Chil “Mi Pass”

 

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Find the full list of awards at https://www.effie.org.