Y&R Takes Home Two Grand Prix at Golden Drum Awards

Oct 20, 2017

 

The Golden Drum International Festival of Creativity is Central and Eastern Europe's most prestigious advertising festival. 

At this year’s Golden Drum Awards, work from our offices in Central and Eastern Europe was recognized with a total of two Grand Prix, three Golden Drums, three Silver Drums and six Shortlists.

The Grand Prix were awarded to Y&R Prague in the Radio and Press categories for their Newsweek “Some News Needs a Week – Victory Resignation/Olympic Drunk/Humanitarian Invasion/Galaxy Explosion" campaign. Unlike fast news sources, Newsweek believes that it’s good to take the time to gather all the necessary information and wait how stories unfold. To dramatize their claim, Y&R Prague picked the biggest events of 2016 that had some surprising development in the course of a week. They used editorial style photography combined with a cardboard cut-out motif of a calendar to the show how the news evolved over time.

Congratulations to all the winners! View our results below. 

GRAND PRIX: PRESS

Y&R Prague – Newsweek “Some News Needs a Week – ‘Galaxy Explosion,’ ‘Victory Resignation’, ‘Olympic Drunk’ and ‘Humanitarian Invasion’”

 

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GRAND PRIX: RADIO
Y&R Prague – Newsweek “Some News Needs a Week – ‘Victory Resignation’, ‘Olympic Drunk’ and ‘Humanitarian Invasion’”

GOLDEN DRUM: DESIGN
New Moment New Ideas Company/Y&R Dubai -Inter-religious Council in Bosnia and Herzegovina “One Book for Peace”


GOLDEN DRUM: OUT OF HOME
Y&R Team Red Istanbul - Vodafone “Turkey Jump,” “Turkey Meteor” and “Whale”

GOLDEN DRUM: PRESS
Y&R Team Red Istanbul - Vodafone “Turkey Jump,” “Turkey Meteor” and “Whale”

SILVER DRUM: FILM
Y&R Team Red Istanbul - Vodafone “Turkey Jump,” “Turkey Meteor” and “Whale”

SILVER DRUM: OUT OF HOME
Y&R Prague – Newsweek “Some News Needs a Week – ‘Galaxy Explosion,’ ‘Victory Resignation’, ‘Olympic Drunk’ and ‘Humanitarian Invasion’

SILVER DRUM: DIRECT
New Moment New Ideas Company/Y&R Dubai -Inter-religious Council in Bosnia and Herzegovina “One Book for Peace”

SHORTLIST: PUBLIC RELATIONS
New Moment New Ideas Company/Y&R Dubai -Inter-religious Council in Bosnia and Herzegovina “One Book for Peace”

SHORTLIST: RADIO
Y&R Budapest -Tomcsanyi Fashion “What are you really wearing”

SHORTLIST: DIGITAL
Y&R Budapest - MIgration Aid International “Migrant Anthem” 

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SHORTLIST: PUBLIC RELATIONS
Y&R Budapest – Central Media “Women’s New Year”

SHORTLIST: FILM
Y&R Istanbul – Arcelik “Arcelik/Mischievouses”

SHORTLIST: DIRECY
Y&R Prague - Zatecky Pivovar “Wasp Repellent Coasters”   

Golden Drum2

 

The full list of results can be viewed at https://goldendrum.com