2017 Year of the Rooster BAV Brand Study

Jan 26, 2017

In the Chinese zodiac, 2017 is the Year of the Rooster. In celebration, our friends at BavLab Y&R, the world’s largest database of consumer brand perceptions, looked at brands that match the characteristics of this honest, confident and hardworking zodiac.

Turns out, brands may have some things in common with our feathery friend. Check out the video below.

To find out more about your brand, connect with us at:
Email: info@bavlab.com
Twitter: @YR_BAV
LinkedIn: BAVLAB Worldwide
Website: http://www.yr.com/BAV