May 23, 2018
beIN SPORTS’ "beIN BED campaign" was took home four awards at the 2018 Clio Sports Awards, including Gold in the Multi-Platform campaign. The campaign was also recognized with two Silver awards in the Social Media and Integrated Campaign categories, as well as a Bronze award in the Social Video category.
Launched in 2012, beIN SPORTS is the fastest-growing sports network in the world and is offered on the largest U.S. cable/satellite TV providers. The network offers viewers world-class soccer, motorsports, tennis, boxing, and college sports content across multiple platforms including beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT. And in December 2017, beIN SPORTS aimed to drive American viewers to watch El Clásico, the upcoming match between FC Barcelona and Real Madrid, despite the unusual 7 a.m. EST/4 a.m. PST start time. The integrated campaign, created by Y&R Miami and beIN SPORTS, encouraged fans to go to sleep early through snooze-inducing content and featured beIN SPORTS’ on-air talent like Ray Hudson, Terri Leigh, and José Hernandez.
“This is a great honor for us and speaks volumes about the immense teamwork and creativity that went into the development and execution of the beIN BED campaign,” said Antonio Briceño, beIN SPORTS’ Deputy Managing Director for the U.S. and Canada. “We knew getting soccer fans to watch El Clásico at 7AM on a Saturday would be a challenge, but by addressing it using a fun, lighthearted approach, we successfully attracted more than 1MM viewers to tune in to the early morning game.”
Federico Hauri, VP Executive Creative Director of Y&R Miami said, “Don Draper won himself a few Clio Awards. But did he ever win a Clio Sports award? No. He didn’t.” He added, “Bringing to life the beIN BED campaign was like a dream for us, and not because it was really early.” In addition, Julian Roca, VP Managing Director mentioned, “We developed a solid multi-channel strategy to unleash the passion of fans across the US and get them to tune in. This is when creativity meets performance.”
Congratulations to the teams!