Celebrating Wins Across Six Y&R Offices at the 2017 Loeries

Aug 22, 2017

This week The 2017 Loeries came to a close. The annual award ceremony recognizes and celebrates creative excellence in the brand communication industry across Africa and the Middle East. Y&R was proud to bring home awards across six of our agencies in the region – the highest number of contributing winning offices for a network at the festival. Y&R winners were awarded from Creative Y&R (Nairobi), Advantage Y&R (Windhoek), Y&R Dubai, Y&R South Africa (Cape Town and Johannesburg offices) and Labstore South Africa, Y&R’s Johannesburg-based shopper marketing business unit.

Y&R also celebrated a series of firsts across the region:

  • All contributing offices received awards – 24 across 18 sub categories in total.
  • Y&R Dubai took home its first Grand Prix.
  • Y&R South Africa’s Cape Town office cemented its first trio of Golds in Television, Film and Video Communication in a single year, and received the inaugural SANBS Public Service Award.
  • Labstore South Africa welcomed its first award, South Africa’s first in the South African Non-English Video category in recent years.

“It has been an exceptional year for Y&R in Africa and the Middle East from a creative point of view when looking at the spread of awarded work across categories this year,” says Graham Lang, Chief Creative Officer of Y&R South Africa and Africa. “Creating a connected creative community throughout the region is something that I have been focused on. But success comes from having the desire to do great work, so congrats to all involved.”

Big congrats to all winners – time to pop some champagne!