Jun 27, 2016
Y&R was awarded the #3 Global Agency Network ranking at the 2016 Cannes Festival with 99 Lions, moving up from the #4 ranking that it held for the past four years. (Both Y&R and Ogilvy won 99 Lions.)
The network's 99 Lions include 1 Titanium, 2 Grand Prix, 15 Gold, 34 Silver and 47 Bronze. The network was also shortlisted 177 times.
Twenty-six offices won across 19 categories. Regionally, EMEA led with 39 Lions. Y&R Australia/New Zealand's 27 Lions included 1 Titanium, 2 Grand Prix, 5 Gold, 5 Silver and 4 Bronze for Y&R New Zealand's "McWhopper" campaign, making it one of the most awarded campaigns at Cannes this year. The Latam, Asia and North America regions won 33 Lions collectively and every region had Golds. Y&R was the most awarded agency in Chile (5th consecutive year), the Czech Republic, Spain, Jordan, Brisbane and China (4th consecutive year).
Notably, VML won 11 Lions, including Gold in North America for Gatorade's "Super Bowl Dunk" and Gold in South Africa for the moving "I Am Muslim" campaign.
Tony Granger, Chief Creative Officer of Y&R stated: "While we have gone home happy for the past four years, this year is exceptionally pleasing. The "McWhopper" campaign clearly struck a chord with people all around the world and became part of the cultural landscape. Its success here has been exhilarating for all of us. All across our network, we had great success for our clients — Europe won more Lions than ever before, Australia/New Zealand won an exceptional array of Lions, not only for McWhopper, but also for Jaguar and other clients. Not surprisingly, Y&R New Zealand was the most awarded agency in New Zealand. Latin America, Asia and North America all made their mark. It is a testament to the great people we have everywhere, but also to the clients who supported us and believed in the power of creativity."
David Sable, CEO of Y&R said: "We are so proud of the work we are doing for our clients and pleased to have this recognition from our industry. For the past four years, ranking among the top 4 agency networks at Cannes, we have been consistently demonstrating the real power of a global network — big ideas and tangible innovation that come from every region, across all our companies, in all of the categories, for global brands, regional brands, as well as major brands in each of our markets. This standard of creative excellence across all our agencies is what defines and differentiates us as a global boutique. We see at Cannes how local strength resonates globally."