Y&R Road to Cannes: Week 1

May 25, 2018

In three short weeks, the Cannes Lions International Festival of Creativity will kick off once again to celebrate the most creative work from across the global marketing communications industry. Each week, we’ll revisit some of our great work headed to Cannes — the inspirational, powerful, innovative, and groundbreaking work from across Y&R’s network.

Have a look at week one below, and be sure to share your favorites using the hashtag #YRCANNES. And stay tuned for next week's features!


GEOFF

When it comes to the products they love, people hate change. So, when Aussie icon, Heinz Beanz, changed their much-loved can sizes, Y&R New Zealand set out to create a campaign that was easy to love.


DUBAI FONT

How do you embed the story of a city in over 100 million devices, reaching 180 countries around the world? Y&R Dubai helped elevate the first font inspired by a city for Microsoft into a medium to spread brand Dubai globally.

 


SEA TO STARS

Despite the high awareness of the US Navy brand, a deep understanding of its mission was still a challenge. To educate the public and inspire the next generation of recruits, Y&R Memphis and Y&R New York created a heart-racing campaign that showed the vast scope of Navy operations, from the sea floor to the edge of space.


SURVIVORS

To generate awareness about Save the Children’s work across Mexico, Y&R Mexico put a spotlight on the harsh realities and dangerous situations many children face every day.


HOW TO STOP A MATE

In the UK, drinking and driving causes an average of four deaths every week, and thousands more are seriously injured. While previous UK road safety campaigns have focused on the dire consequences, Y&R London and the UK Department of Transport's Think! looked to deliver the message in a new way.


REPORTER MAGAZINE

Reporter is a monthly magazine that focuses on investigative journalism, often covering important and controversial subjects. Y&R Prague reframed three hot cultural topics to illustrate the power of their written word to inform and change perspectives.

Questioning-War-FINAL-sm
Questioning-Radicalism-FINAL-sm
Questioning-Neo-NazismFINA-sm


BOXERS AGAINST VIOLENCE

To tackle the issue of gender-based violence for Lifeline Childline, Advantage Y&R Namibia introduced a shocking match during the country’s biggest boxing event.