Y&R SparkPlug Uru's Brunno Attorre Named Forbes 30 Under 30

Nov 08, 2017

Y&R’s immersive six-month incubator program, Y&R SparkPlug, offers free workspace, resources, and access to Y&R's global network to help entrepreneurs build their startups.

Over the past year, our 2017 SparkPlug program saw companies including Instapanel, Raiserve, Uru, Vyrill and TINT join us in our New York City headquarters. We're thrilled to see these companies thrive and collaborate with many of our existing clients and new business opportunities.

Most recently, Uru Co-Founder Bruno Attore was featured in Forbes 30 Under 30Uru is a company that uses computer vision and artificial technology to make video ads more relevant and engaging with nearly $1 million in funding. Their ads were cited as being 81% more effective for brand recall than standard digital ads in an NYU Center for Behavioral Research study. Not surprisingly, Attore and Co-Founder Bill Marino were the first team out of the Cornell Tech startup studio class to raise institutional funding (Forbes).

Vyrill was also named Best Startup of 2017 at NYAdTech.

From reimagining crowd-funding to aggregating social content, our 2017 SparkPlug companies leave us with greater insights into new technology, innovation, and the start-up world. Stay tuned for more updates on the SparkPlug program. We'll be announcing our 2018 companies later this year.