Apr 26, 2018
The 2018 Winners of the D&AD Awards were announced yesterday and Y&R is celebrating multiple Pencils awarded across categories. Y&R ANZ was awarded one of the top prizes, receiving a Yellow Pencil in Campaign Branding & Identity for “Geoff.”
To introduce its new line of specially sized Heinz Beans cans to the Australian market, and the rest of the world, Y&R ANZ created a charming animated short film featuring Geoff, the head of innovation at Heinz Beanz who spends his time dreaming up new inventions. Take a peek at the work below.
The campaign also took home a Wood Pencil in Film Craft, Animation for Film Advertising. Multiple award winners were One Book for Peace (Dubai, 3 Pencils), The Fearless Are Here (London, 2 Pencils), and Dyslexic Sperm Bank (London, 2 Pencils). In addition, Wood Pencils were awarded to Y&R Mexico in Film Advertising, Cinema Commercials for “Love Story” and Dubai Classic Partnership in Direct for Footnote for the Breast.
View the complete list of winners below:
Campaign Branding & Identity - Yellow
Film Craft, Animation for Film Advertising – Wood Pencil
Art Direction for Direct - Wood
Book Design, Specialist & Limited Edition Books - Graphite
Direct, Direct Mail - Wood
Film Advertising, Cinema Commercials 121-240 seconds- Wood
Art Direction for Film Advertising - Wood
Graphic Design, Moving Image- Graphite
Experiential, Out of Home - Wood
PR, Creative Use of Media - Wood
Direct - Wood