Best Moment of My Life

A sweet twist on live reaction videos.

The Best Moment of My Life parodies the trend of live reaction videos.

These days it’s common for pregnant women to film a live video of their pregnancy test reveals and share them on YouTube. So we took advantage of this trend, creating our own parody for Arcor’s ice cream.

Arcor is Argentina’s largest food company, founded in 1951, and their ice creams are famous across the country. It's common to find hidden promotional messages in product packages that give-away free ice cream.

Y&R Dhélet and Arcor created their own “homemade” live reaction video of a woman who appears to have received the results of her own pregnancy test. But we soon discover, her excitement and emotions are not what we think.