We used augmented reality technology to close the gender gap in public representation.
It is common knowledge that historical statues in public spaces usually recognize men. And when there is a statue of a woman, it is usually abstract or fictional. In New York’s Central Park, for example, there are 29 statues. Not one represents a historical woman. Y&R introduced The Whole Story, a call to action to establish virtual statues of notable women to create parity in public representation and share the remarkable accomplishments of women.
The Whole Story’s mobile app and online platform enables users to see, share and add new virtual statues alongside existing public statues. The project, featuring a one-of-a-kind augmented reality app, is Y&R’s first product of an initiative that began a year ago in support of the UN’s Sustainable Development Goal to achieve gender equality and empower all women and girls.
Launched in tandem with the Women in the World Summit, the work garnered positive public attention with coverage across top tier media such as CNN Money, Digital Trends, Mashable, The Onion and more. Statues of notable women such as Amelia Earhart and Susan B. Anthony can now be seen in cities including New York, DC, London, and Prague, with more to come. The open-platform lets users discover and add female statues, allowing them to not only learn The Whole Story but to also help write it.